First, I have a bit of advice for anyone who’s switching fields, especially if they are doing it by going back to school. If at all possible, get some experience in your new field while you are switching, whether its volunteer work, part time work or an internship. I talked to a number of companies at the National Black MBA conference this fall, and they fell into three categories. Some companies liked to take people from different backgrounds and teach them to become brand managers and marketers. These companies were excited to see switchers. Some were interested in switchers, but only if they could show the same skill base, such as numerical analysis, project management, experience in a matrix organization, and cross team leadership. Others said they mainly hired from other firms and wanted you to cut your teeth elsewhere. Everyone said to highlight anything that I had that could be considered relevant experience. I did that, and also took another step.
In addition to summer jobs, people also post 5-15 hour a week internship jobs on the Maryland job site. Surprisingly, not many people sign up. I got one where I’m doing marketing for an IT consulting firm, which is great because I have the IT past to understand what it is that the company does. It gives me a great chance to get marketing experience that I can talk about, and exposure to a whole different side of a company. It also gives me a nice stipend that I can spend to go out with friends for drinks or food that would otherwise stretch my budget.
I’ve started “pinging” everyone that I talked to back at the career fair and since then, with a focus on anyone who doesn’t come to Smith to recruit. In each letter, I mentioned talking to them earlier, the key points about the job and the skills needed that we discusses, and then said I’d taken the liberty of attaching a resume. I also noted that we’d discussed how basic job skills that I already had could carry over, and highlighted that I’d had exactly that experience in my marketing job, where I’ve learned about direct mail campaigns, ad-word optimization and email campaigns. The first company that I mailed sent back an invitation to fly down and visit them for a third round interview and tour of their facilities.
I’d been a little annoyed that so many of the people at the job fair basically told everyone to check back later, or only wanted very experience candidates. However, I think a lot of people may fail to check back later, and to make the connection to the earlier conversations, which may make all the difference in differentiating yourself from all the other candidates.